Reelo is a customer loyalty and engagement platform that empowers small to medium-sized modern retail and restaurant businesses to connect with their customers more effectively
Presence : 9 countries with 300+cities of India (From Google)
Main Assumptions and Goals: (will be focusing more on Restaurants next month)
Why?,Because while the feedback has been positive for this feature, data shows it's underutilized.
Onboard More Restaurants: Focus on creating content that attracts and educates restaurant owners about the benefits of using Reelo.
Highlight the QR Code Feature: Lack of case studies on QR codes is a gap I plan to fill this month.
| Content Type | Area to Cover |
|---|---|
| Website Pages | ADD “What’s new this week!” Page. |
| In this we can add all the updates, how to guides and answer the queries we receive from clients in engaging way. |
It’s goal is to reduce support ticket for overall features. | | Case Studies | Focus on QR code adoption and referral programs with tangible success stories. | | Email Newsletters | Share tips and updates on loyalty program strategies and QR code advantages to onboard new customers and retain existing ones. (Basically sneak peek of blogs with added insights, result and responses) | | Blogs | Write about the best practices for loyalty programs, increasing customer retention, and using QR codes to simplify operations. (Explained in more detail) | | Ebooks/Whitepapers | Create an in-depth guide for restaurant owners on boosting customer retention and leveraging customer insights from loyalty programs and automated campaigns. (this ebook will also include downloadable template) |
| Content Type | Quantity |
|---|---|
| Blogs | 4 (1 each week) |
| Email Newsletters | 1 per week (total 4 in the month) |
| Case Study | 2 focused on QR codes and referral programs |
| Playbook | 1 in-depth guide for restaurant owners |
| Website Page Update | 1 dedicated page to new feature, query related to product/feature |